founder, creative director, and brand strategist

Hi, I’m

Sarah Bell

I’ve spent the last decade helping ambitious, women-led businesses transform their visuals, their voice, and their presence online. From brand strategy to web design to that finding perfect shade of muted green, this is the work I’m obsessed with: strategic, thoughtful, elevated branding that helps businesses click with the people they’re meant to serve.

I’m a self-taught, self-made founder who built Bell & Whistle from the ground up, scaling it from solo studio to multi-six-figure business with a team of designers, copywriters, and brand strategists who care as much as I do. But I’m still just as hands-on as ever, spending my time reviewing, refining, and championing every detail that brings a brand to life.

Whether you’re here because you need a partner to build your brand, a collaborator for your next big idea, or an expert in your corner who gets it—I’m glad you’re here.

Let’s make something unforgettable.

founder, creative director,
and brand strategist

Hi, I’m

Sarah Bell

I’ve spent the last decade helping ambitious, women-led businesses transform their visuals, their voice, and their presence online. From brand strategy to web design to that finding perfect shade of muted green, this is the work I’m obsessed with: strategic, thoughtful, elevated branding that helps businesses click with the people they’re meant to serve.

I’m a self-taught, self-made founder who built Bell & Whistle from the ground up, scaling it from solo studio to multi-six-figure business with a team of designers, copywriters, and brand strategists who care as much as I do. But I’m still just as hands-on as ever, spending my time reviewing, refining, and championing every detail that brings a brand to life.

Whether you’re here because you need a partner to build your brand, a collaborator for your next big idea, or an expert in your corner who gets it—I’m glad you’re here.

Let’s make something unforgettable.

What I Do

  • Before we ever talk logos or color palettes, we get to the heart of your business. Through workshops and collaborative deep dives, I help you define your mission, message, voice, values, and vision so everything that comes next is aligned, intentional, and rooted in meaning.

  • I create custom brand identities that are as thoughtful as they are beautiful, complete with logos, typography, color palettes, and brand standards that help you show up with clarity and confidence across every touchpoint.

  • Websites shouldn’t just look good; they should work hard for your brand. I design elevated, conversion-minded websites that tell your story, build trust, and guide your dream clients exactly where you want them to go so you can increase your ROI.

  • Whether you’re launching something new, refreshing something old, or just trying to stay consistent, I offer creative support and brand oversight to help you keep the momentum going without losing sight of the strategy behind it all.

  • Sometimes you need a seasoned expert behind the scenes. I partner with agencies and creative teams to offer brand consulting, strategy workshops, and high-end design deliverables that seamlessly align with your client experience. Whether you need an extra set of hands or a trusted creative lead, I’m here to make you look good.

About Bell & Whistle

Bell & Whistle is a boutique brand and web design studio that helps ambitious, women-led businesses show up with clarity, confidence, and style. We blend strategy with stunning design to create brands that feel like you: elevated, thoughtful, and impossible to ignore.

I started Bell & Whistle with a simple belief: good design should do more than look pretty. It should work hard. It should tell your story. It should move your business forward.

Since then, I’ve helped transform countless brands from DIY to wow—building everything from bold new identities to high-converting websites and everything in between. Today, Bell & Whistle is a small but mighty team of creatives who care deeply about the people we work with and the brands we help build.

When you work with us, you’re not just hiring a designer. You’re gaining a partner, an advocate, and a creative strategist who’s invested in your growth—every step of the way.

My Philosophy

Beautiful branding is great. But beauty without strategy? That’s just decoration.

I believe that design should do something. It should connect, convert, and communicate with your dream customers. Your brand should feel aligned with who you are and magnetically attractive to the people you’re here to serve.

That’s why everything I create is rooted in strategy first. I dig deep into your story, your audience, and your goals so we’re not just picking fonts and colors. We’re building a brand that actually works.

And I believe in doing it all with heart. I’m not here to churn out trendy designs or push you into a template. I’m here to help you build something real. Something that reflects your values, elevates your vision, and gives you the confidence to show up as the expert you are.

No fluff. No ego. Just thoughtful, elevated creative, designed to grow and scale with you.

Featured Work

I blend art, strategy, and technology to create compelling visual stories that take businesses to the next level. Take a look at how I’ve been able to do this for businesses just like yours.

Brand STRATEGY

WEBSITE & UX/UI DESIGN

Brand Identities

MARKETING DESIGN